The Culture and Heritage Department is an innovative, inclusive and approachable entity that encourages and fosters collaborative relationships by building and supporting cultural connectivity in our city [Nanaimo]. This newly established department is dynamic and visionary, promoting culture for all. “Culture and heritage defines us as a community and a place. It is not something we have, it is who we are. It’s everything we were and will be.”
We researched and developed a complete and cohesive brand communication package through the formation of a clear, authentic and accessible logo and set of visual language components, to clearly identify with the culture and heritage of Nanaimo.
Audience: Nanaimos cultural and arts community, and public at large.
• Develop and facilitate six person focus group brainstorming session
• Research and development
• Identity design and graphic standards guidelines
• Print and online media package
Facilitation, Creative Direction & Design: Jackie Kelly
Focus Group participants: Jesse Birch, Jennifer VandePol, Lisa Hemingway and Geraldine Elliott